Valkyrie: A Mentorship Program for Creative Women

THE MISSION: To inspire and empower the next generation of creative women to pursue leadership positions confidently and joyfully.

Through organizing mentorship opportunities, sharing educational tools, and hosting a series of lectures & workshops, Valkyrie aims to build a community of support to help creative women thrive. Visit Valkyrie-Squad.com or follow us on Instagram @valkyrie_squad for the most up-to-date info on upcoming events!

THE ISSUE: where are all the women?

Like many other industries, the graphic design industry has a problem with “historical amnesia.” It’s rare to see women included in our textbooks or in university curriculums, despite their great contributions to this field. Publications like Hall of Femmes , DESIGN{H}ERS, and Women in Graphic Design are helping to correct this issue, thankfully! However, visibility is still an issue. This is a big issue. After all, it all boils down to the idea that you can’t be what you can’t see.

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According to AIGA’s 2018 “Double or Nothing” campaign, women only hold 11% of leadership positions in the field. On top of that, women in design still earn less than $0.80 on the dollar compared with their male colleagues.

SO, WHAT CAN WE DO ABOUT IT?

To help correct this imbalance, I’ve designed a mentorship program for women in design (which would be inclusive of non-binary, agender, and all gender-variant folks working in creative fields). As peers, we can empower one another and challenge society’s image of what a leader in the design world looks like. 

THE brand: why Valkyrie?

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The name for this brand is rooted in several cultural references:

  • In Norse mythology, the Valkyries were an elite force of women warriors.

  • Those who are familiar with Tarot cards will have seen the Valkyrie appear as a symbol of “justice.”

  • Fans of the Marvel Comic Universe will also be familiar with Valkyrie from the Thor and Avengers series. In this world, Valkyrie is rebellious in nature but she is also a fierce leader.

With these three references in mind, it’s clear that the name “Valkyrie” is a perfect fit. This mentorship program is rooted in creating a community of strength, support, justice, increasing diverse representation, and empowering women to be leaders.

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Print Collateral and Environmental Design

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