Women and minorities are still largely underrepresented in the fine art world. How can we encourage museumsto include art from a more diverse group of artists? How can we help users from those social groups tell museums who they want to seerepresented on gallery walls? How can we make social activism in the fine art world FUN?
This app is inspired by the work of the Guerrilla Girls, who have made it their mission to highlight and fight inequality in the fine art world since 1985. The concept here is that the user could walk through their local museum (in this example, Boston’s Museum of Fine Arts), and utilize this app to locate all of the artwork created by women and non-binary artists, people of color, members of the LGBTQ+ community, and other underrepresented groups. This serves to highlight the work of these lesser-recognized artists, and simultaneously draws attention to the fact that these museums have inadequate representations of artists that are reflective of our real-life communities.
User Task Map
In the user task map, you can see the progression of the user’s experience as they navigate through the galleries. The user can see on the map where the nearest highlighted works are located, or they can hold up their camera for an augmented reality experience that will show them exactly which works in the room they should check out. Users would be able to “favorite” these works and add them to their own personal gallery page in the app, or they could take a selfie with the artist (another AR feature).
Most importantly, I wanted to add a user submission option - after all, if this is about representation, shouldn’t the user be able to tell us who they want to see on these gallery walls? User submissions could be “pinned” to the walls in the gallery, replacing a piece by a well-known white male artist, and other users would be able to explore these submissions as well. They could rotate each month, so that new artists are exposed to the user every time they come back to visit the museum.
This series would run in subway ads and other public venues around the city to promote the app.
Targeted Social Media Ad Campaigns
These social media ads would supplement the posters and print ad campaigns. They would be targeted to local millennial users with an interest in art, feminism, and in social justice.
100 Days Project
This series documents my exploration into representing personal identity through graphic design. I produce an iteration each day within a 20-minute window. With each iteration I view personal identity through a different lens, which in turn results in a variety of voices and tones. In some cases, my exploration is based on sentimental items in my home that I’ve kept over the years, or by something in my surrounding environment that sparks a memory. In other cases, the exploration is based on anxieties, insecurities, and self-love - they’re based on the way that we “talk” to ourselves as we go through our day. Some iterations are inspired by formative song lyrics, postcards, birthday cards, or old journal entries. These iterations are like little windows, showing just a glimpse of what makes up the whole of my personal identity.
To follow the progression of this series, follow me @100DaysofJo on Instagram
All 100 Iterations
The full collection of iterations, 1-100, from the earliest work (top row) to the most recent work (bottom row). Visit @100daysofjo on Instagram to see more!
The Designer's Cookbook
A self-written, self-illustrated activity book designed to introduce elementary-aged (and older) aspiring young designers to the world of graphic design.
I chose a hand-drawn, illustrative watercolor aesthetic for this piece to appeal to my young audience and to encourage them to make their own messy, experimental artwork. The concept of baking should be familiar to most kids in this age group, making this is a very accessible analogy. If they can grasp the idea of ingredients being combined to bake a cake, they can understand that a number of “ingredients” are necessary to make a successful design, too.
Elements such as hierarchy, scale, color theory, and grid are explored through familiar workbook activities. Each page encourages the young creative user to implement their own drawings, paintings, and collages, and to utilize unique materials in addition to their crayons and colored pencils. Some spreads encourage the user to go into their pantry and (with their parents’ permission) use found items to answer the prompts on each page - like using Cheerios or chocolate chips as a modular element to create typography!
K+G Wedding Invitations
I was honored to design these wedding invitations & save-the-dates for my dear friends, Karina and Greg. I utilized my illustration skills to create two completely unique designs that are reflective of the couple’s warm and colorful personalities.
The bride loved the idea of using florals, but she didn’t want them to be hyper-realistic. I designed these floral elements to evoke a more messy, hand-made feel, adding depth and texture wherever possible, and allowing “happy accidents” to occur. The aesthetic here is much more fitting of wildflowers than of roses, and with that in mind I wanted it to look like the “wild” floral elements were popping up through the type. This feeling of movement and growth give the invitations a sophisticated celebratory feel.
Alternate Invitation Design
I wanted to give the couple a second option, and felt that this iteration had a really lovely balance of negative & positive space. It provides a more minimal, simplistic layout but features a more complex pattern with lots of depth and detail. The “wildflower aesthetic” is still present in this version, but it’s less saturated overall and has a softer feel to it. The floral elements are not overtaking the type here, but they are complimenting it.
Surface Pattern Design
My foray into surface pattern design, inspired by the Butterfly Garden at Boston’s Museum of Science. I started this process by sketching from photographs and from memory, as well as sketching some of the flora and fauna in my local neighborhood. Once I imported my sketches into Adobe Illustrator, I played with a variety of colors and textures to make each "icon" (butterfly, flower, etc.) come alive. Lastly, I carefully arranged them in such a way that they form a repeating pattern, which could be reproduced on any number of items - clothing, tote bags, notebooks, or even wallpaper!
Inspired by the work of many contemporary lettering artists, I've begun to challenge myself to conceptualize and create hand-lettered work. After sketching several iterations, I turn my final selection into a vector file that can be used in either digital or print media at any scale. Digitizing these letters allows me to clean up the sketch with precision, and to play with colors and effects that are not quickly accomplished in analog form.
The Mahoney Club - Sketch
The Mahoney Club
A study in Art Deco typography, hand-lettered in July 2018. Color inspiration was drawn from vintage posters from that period in time.
Chapbook Cover - Sketch
This is a book cover I designed for poet Cori Stenning Barnes. This collection of poems focuses on the anxiety associated with growing up, and how feelings about our memories can change over time. In this concept, the poet’s anxiety grows and spreads like the roots of a tree as they look back on their journey into adulthood. Their nostalgia anchors them in the past and prevents them from moving forward.
Chapbook Cover - Mockup
Drop Cap Sketch 1
Drop Cap Sketch 2
H for Honey
A hand-lettered "H" Drop Cap, inspired by honey bees.
Claude and the Magic Garden
I created this piece for young author Christopher Adam Hassapis to use while fundraising the publishing of his book through Kickstarter. Christopher was inspired by a recent trip to Morocco, in which he met two brothers working together to revitalize an abandoned neighborhood garden.